Build Your Professional Presence with Larina Matrix
Create a free public profile, help consumers find you by location and service area, and connect your professional presence to the broader Listing Amplified network.
One account. One verification process. Your choice of how to participate.
Start with a Free Professional Profile
Public Profile
Show your name, brokerage, license information, profile photo, service areas, and selected contact links.
Local Visibility
Appear in city and county searches where you serve buyers, sellers, or referral clients.
Listings Connected to You
Display eligible listings associated with your profile through the Larina Matrix platform.
Professional Verification
License and brokerage information is reviewed before your profile is approved for publication.
How It Works
- 1
Create your account
Start with your name, email, password, and professional role.
- 2
Complete your profile
Add your license, brokerage, service areas, photo, and professional links.
- 3
Submit for verification
Your professional information is reviewed before publication.
- 4
Choose how to participate
Use Larina Matrix for your public profile, explore Listing Amplified tools, or participate in both.
One Account. Two Connected Experiences.
Larina Matrix
Your public professional presence for local discovery, service areas, profiles, and eligible listings.
- Free professional profile
- City and county visibility
- Service-area discovery
- Profile and listing connections
- Consumer-facing presence
Listing Amplified
Agent tools for listing collaboration, media kits, tracked sharing, and professional visibility.
- Browse participating listings
- View demo media kits
- Amplify listings after approval
- Add listings based on role and plan
- Track clicks and leads
Agents may begin with a directory profile and explore additional Listing Amplified participation later.
Built for Real Estate Professionals
Directory-Only Professionals
Create a free public profile and maintain your professional presence without adding listings.
Buyer Agents
Build visibility, explore participating listings, and unlock amplification tools after verification.
Listing Agents
Connect eligible listings to your profile and access broader Listing Amplified tools after approval.
Professional Verification and Privacy
Larina Matrix reviews license and brokerage information before publishing a professional profile. Private account details remain protected, and only approved public profile information is displayed.
Public profile information may include
- Name
- Profile photo
- Brokerage
- License number
- Primary city
- Service areas
- Social and website links
- Eligible listings
Private information remains protected
- Login credentials
- Private account email
- Brokerage address
- Internal account IDs
- Administrative information
Ready to Create Your Professional Profile?
Join Larina Matrix with the same account that connects you to the broader Listing Amplified platform.