Build Your Professional Presence with Larina Matrix
Every verified professional can create a free Basic profile. Additional profile features and visibility may be available through an Upgraded profile. Listing Amplified participation is optional and separate.
Start with a free Basic profile. You can explore Listing Amplified separately whenever it makes sense for your business.
Start with a Free Basic Profile
Every verified professional can create a free Basic profile. It gives you a public professional presence and visibility in the general professional directory. Additional profile features and visibility may be available through an Upgraded profile.
Public Profile
Show your name, profile photo, brokerage, license number and state, primary city, and service areas.
Directory Visibility
Appear in the general professional directory so consumers can find you by name, city, county, or state.
Your Website and Contact Details
Include your website link and, if you choose, an optional public phone number on your profile.
Professional Verification
License and brokerage information is reviewed before your profile is approved for publication.
Basic Profile and Upgraded Profile
Every verified professional can create a free Basic profile. An Upgraded profile can add more visibility, richer profile content, and a listings portfolio. Upgraded access may come from a variety of sources — it is not tied to a fixed price or plan.
Free Basic Profile
Included for every verified professional.
- Public professional profile
- Name and profile photo
- Brokerage
- License number and state
- Primary city
- Service areas
- Website
- Optional public phone
- Visibility in the general professional directory
Upgraded Profile
Can add enhanced content and visibility to your profile.
- Placement in applicable City Page professional sections
- Bio / About Me
- Social links
- Areas of Focus / specialties
- Listings displayed on your professional profile
- Larina Matrix consumer inquiry/contact form
- Additional profile visibility and presentation
Upgraded access may later come from programs, promotions, Listing Amplified participation, referral rewards, or other Larina Matrix eligibility. We have not finalized how Upgraded profiles are offered.
Listing Visibility Is Separate from Profile Tier
Your profile tier does not limit where a legitimate eligible listing can appear. A qualifying listing can still be shown in Larina Matrix's main Listings section even when the associated professional has a Basic profile. A Basic profile simply does not display a listings portfolio on the professional's own profile page.
Main Listings Section
Legitimate eligible listings can appear in Larina Matrix's main Listings section regardless of the professional's profile tier.
Your Profile Page
A Basic profile does not display a listings portfolio on the professional's own profile. An Upgraded profile can display listings there.
How It Works
- 1
Create your account
Start with your name, email, direct mobile number, and password.
- 2
Complete your profile
Add your license, brokerage, service areas, photo, and website.
- 3
Submit for verification
Your professional information is reviewed before publication.
- 4
Go live on Larina Matrix
Once approved, your free Basic profile appears in the general professional directory. Upgraded features may be available based on your eligibility.
Larina Matrix First. Listing Amplified When You Choose.
Larina Matrix
Your consumer-facing professional presence for local discovery, service areas, and — with an Upgraded profile — richer content, City Page placement, and a listings portfolio.
- Free Basic profile for every verified professional
- General directory visibility
- Service-area discovery
- Upgraded features may be available through eligibility
- Consumer-facing presence
Listing Amplified
Optional agent tools for listing collaboration, media kits, tracked sharing, and broader listing participation.
- Explore participating listings
- Create and share listing media
- Amplify listings after approval
- Add listings based on your Listing Amplified role and plan
- Track clicks and leads
Your Larina Matrix profile does not require a Listing Amplified subscription. You may choose to activate Listing Amplified separately later.
Professional Verification and Privacy
Larina Matrix reviews license and brokerage information before publishing a professional profile. Private account details remain protected, and only approved public profile information is displayed.
Public profile information may include
- Name
- Profile photo
- Brokerage
- License number
- Primary city
- Service areas
- Website
- Optional public phone
Private information remains protected
- Login credentials
- Private account email
- Brokerage address
- Internal account IDs
- Administrative information
Ready to Create Your Professional Profile?
Every verified professional can create a free Basic profile. Additional profile features and visibility may be available through an Upgraded profile. Listing Amplified is available separately if you decide to participate later.